Recent Workshops

Exporter Workshop

30 November 2011, 9.30am-12.30pm
Location: Westpac Business Hub, 55 Jack Hinton Drive, Christchurch

Speaker and their presentations:
Monique Surges, CEO NZGBA + President of European Business Council
Presentation: Introduction NZGBA and our work
Presentation: Negotiations with Germans

Michael Sauermost, German Trade and Invest
Presentation: General Briefing on Germany

David Boyd, Foot Science International
Presentation: Trade Fairs & sharing experience
Video

Christine Jelleyman, NZ Marks
Presentation: Trade Marks in NZ and beyond
Video

Steve Bateman, SB Global Logistics
Presentation: Distribution Channels
Video (Monique, Michael and Steve)

Interviews with speakers
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Marketing Strategies - Is your export strategy optimised?

16 November 2011, 4.30-6.00pm
Speaker: Campbell Naish, Campbell Naish Marketing
Location: NZGBA, 41 Shortland Street, Auckland

If you are planning to target export markets for your product(s), the key to success is profound research and planning as well as paying particular attention to communicating with people and establishing relationships. Branding of your product is one of the most important success factors for consumer awareness and sales potential. During Campbell's presentation the attendees discussed their individual plans and shared experiences. Most of them realized that they had underestimated the amount of work that is often required to make your export plans 'fly'.

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The Art of Action - How you can close the gaps between plans, actions and results

02 November 2011, 4.30-6.00pm
Speaker: Simon Fawkes, Business to Markets Ltd. (on the picture with Monique Surges)
Location: NZGBA, 41 Shortland Street, Auckland

For a successful management every company should try to close the gaps between plans, actions & results. This workshop encouraged all attendees to think differently about business planning and take time to step back and reflect on current business practice. Essential questions are: Where are you now? Where do you want to be? How will you get there?  Increasing action rather than circular planning will help to reach results and goals.

After Simons’ presentation the attendees discussed this highly interesting topic and their individual cases vigorously and most realized that they plan too much and don’t act enough.

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Negotiating with Germans

26 October 2011, 4.30-6.00pm
Speaker: Monique Surges, CEO NZGBA + President of European Business Council
Location: NZGBA, 41 Shortland Street, Auckland

We have been running this popular workshop for over 5 years. 20 attendees again came along to get a light-hearted look at how Germans 'tick' and learn what factors can make or break their approach to a German company. The reasons for attending were diverse from an introduction to dealing with German businesses, better understanding of German thinking to how to get what you want from a German company.

Lessons learned: In a business environment Germans are very punctual, honest, and extremely organized. They like formality, facts and structured presentations.

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